360º design for Pompeia Life, intimate cosmetics & skincare specialists
Identity design
UX/UI
Graphic design
Web development
SEO
Pompeia Life is a cosmetic brand specialized in female intimate health with 30 years of history. They also offer natural products for sensitive and atopic skin.
In-house 360º design
In 2019 I joined Pompeia Life as in-house designer, where I currently work full-time. I had the opportunity to help shaping the recently created design area by participating in the structuring of processes, design evangelization and all-round graphic design production. All work is carried out under the guidance and supervision of the executive department.
Identity redesign
I updated the brand's logotype and created the identity book for digital media to serve as a guide for our digital marketing service providers.
Before and after:
Product identity redesign
Worked on a new identity for two of the brand's products. One of them was Fiore di Pompeia®, their daily intimate hygiene foam.
Before and after:
Fiore di Pompeia® can be used together with Olevm Íntimo di Pompeia®, their feminine intimate cosmetic, forming the Daily Intimate Health Ritual.
The goal of the redesign was to strengthen the link between Fiore di Pompeia® and Olevm Íntimo di Pompeia® (whose identity was taken as guide) to promote the use of the Daily Intimate Health Ritual as the brand's complete solution for perfect intimate well-being.
Also redesigned the identity of Pompeia Derm, their natural dermatological cream especially indicated for hypersensitive and atopic skin.
Before and after:
UX/UI and frontend web development
I was responsible for the website's UX/UI redesign and frontend development, which provided double the income in online sales during the following year.
From October 2022 onwards, the website's maintenance and development was outsourced.
3D design
I updated the product image creation workflow going from photography to 3D. I'm responsible for modeling, texturing, lighting and rendering. This also offered new possibilities for further design projects.
Design for print media
I also carry out all works for printed media: magazine ads, brochures, sachets for product samples, roll-ups, business cards, corporate office supplies, etc.